Why join One Island, One Charge Intitiave
A mass-market campaign designed to transform Ireland’s electric vehicle landscape. Our initiative targets a diverse audience, from existing EV enthusiasts to sceptics, aiming to educate and reshape perceptions through an integrated media strategy. With a key performance indicator of over 2,000+ sign-ups, we are committed to creating a widespread impact.
Partnering with us provides your brand access to a broad and engaged audience, enhancing your visibility and contributing to the accelerated adoption of EV & Solar technology across the island.
The Campaign is designed to tackle 4 major issues that hinder EV adoption
Misinformation
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Understanding begins with listening. We aim to first capture users' perspectives and concerns about electric vehicles, then guide them to reliable resources provided by SEAI, ZEVI, and the EV Association in Ireland. Most importantly, through our partner offers, we'll give users hands-on opportunities to try an EV, transforming skepticism into knowledge and support
Lack of EV Infrastructure
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Stay informed about ZEVI's comprehensive plan to enhance EV infrastructure across Ireland. We're inviting our community to join our innovative EV Charger Sharing Pilot, which aims to make charging access widespread and convenient, reflecting our commitment to a fully integrated EV network on the island.
Cost of Ownership
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Understanding the cost of EV ownership is vital. We're offering trial opportunities for potential EV users to experience the benefits firsthand. Partnerships will provide free quotes and trials, highlighting the long-term savings and environmental benefits of switching to electric vehicles, making the choice clearer and more accessible for everyone.
EV Charging for rentals/Apartment Dwellers
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For renters and apartment dwellers, accessibility is key. Our campaign focuses on promoting EV charger sharing initiatives, making it easier for those without private charging options to benefit from the shift to electric mobility. This approach not only enhances convenience but also community integration and resource sharing.
2000+
Target participants
Is what we are expecting to capture in the form of lead forms filled.
25-55
Target age group
We are looking to capture via the activity sticks into a good buyer bucket.
1.2 m
Estimated campaign reach
Is the total reach we hope to achieve for the campaign through all the media channels.
Partner Campaigns
